Sponsorship script

A SWOT analysis would enable us to capitalize on possibilities and develop successful plans. Having a comprehensive and accurate image of your organizational context assists the business in identifying methods to serve customers better, meet targets, and reinforce problem parts that influence productivity (Benzaghta et al., 2021). Assessing the firm’s surroundings can assist us in preparing for chances and dangers that may influence the firm in the upcoming seasons (Benzaghta et al., 2021). Internal variables like (present procedures, personnel management, and financial and physical resources) are described as strengths and weaknesses, whilst external ones like opportunities and threats are emphasized (market trends, economic trends, political and economic regulations). This study assists decision-makers in determining where the firm is in a marketplace and what measures ought to be undertaken for the different planning processes, allowing the decision-makers to create a potential pathway for the organization.

Preston Seyl, a sports organization that needs to influence sporting activities and productivity in the marketplace, needs to adopt strategies and a plan for success through the SWOT analysis. The SWOT assessment is a key technique that has helped us determine the institution’s health (Benzaghta et al., 2021). The assessment has enabled us to understand where our organization sits and where it ought to develop. The plan we have formulated will enable us to be an active marketplace player while still economical. Internal competition has grown as a result of liberalism and commercialization. As Successful firms capitalize on existing strengths, address their deficiencies, and safeguard from domestic and foreign dangers, our organizations should capitalize on these too. They also monitor their whole corporate condition and identify and capitalize on new possibilities ahead of their competitors.


Our research found PepsiCo to be the best fit for the sponsorship program. As sponsorship is important to our team, it is also vital that what we found in our research for considerations of a partnership deal is of the essence (O’Reilly et al., 2021). Partnerships profits not only the sponsors but also the clubs and the organization’s corporate workers. Obtaining partnership helps sportspeople concentrate more on preparation and performance output, reducing pressure regarding obtaining funds to prepare and organize contests. Sponsorship deals involving companies and domestic leagues are a win-win situation for both the organization and the clubs (Picado, 2019). It is a win scenario, plus attention to digital networks extends the life of these benefits. Because everybody engaged in the collaboration is pleased! The sports team profits from a clear cash contribution and the sponsorship offered by the sponsorship company. The results are extensive and competitive exposure to the global market.

 This partnership is also helpful to our institution’s workers since it is highly associated with healthcare and quality of life. This means the organization benefits from favorable feelings from associations. Working for an organization with a trademark displayed at a high-profile event could make the sportspeople and the organization’s staff feel as if a place of distinction recruits them. Employee happiness protects the brand’s core since they are more comfortable with supporting a business that exhibits this type of value.

            As per Crimson Hexagon, worldwide partnerships expenditure in 2018 topped $65 billion, with sports accounting for 70percent of all sponsorship dollars invested in North America (Picado, 2019). The influence of sporting sponsorship deals may be shown in the instance of Red Bull, a major sporting sponsor. Red Bull purchased the Metrostars, a Major League Soccer club, in 2006 and renamed it “The New York Red Bulls.” Football in the United States used to miss the enormous fan base of the NFL, MLB, and NHL, and it is currently acquiring wide acceptance amongst the 18 to 30-year-old group, which is an important target group for Red Bull(O’Reilly et al., 2021). In addition, Red Bull usage amongst soccer spectators is 63% greater than that of other energy beverages (Picado, 2019). Certain organizations and soccer teams may benefit much from these sponsorship agreements.

            Surprisingly, the greatest athletic competition in the United States generates the most cash in sponsorship agreements, with the league NFL earning $1.1 billion(Picado, 2019). Verizon has the designation of “The Authorized Mobile Provider of the NFL,” yet they spend a whopping $300 million every season (O’Reilly et al., 2021). They just reached an agreement to be the authorized sponsor for the upcoming ten years plus more, about $1 billion. Verizon has the exclusive license to deliver Internet and 5G connectivity throughout all 32 grounds(O’Reilly et al., 2021). The company also has the most specialized match broadcast alternatives for mobile services and cable television subscriptions as its official sponsor.


            All signs lead to continued partnership development soon. Despite increased partnership spending, global brands have struggled to find a credible way of assessing prospects – up to now. Before venturing into sponsorships, our team must determine whether the offer is worthwhile. The SWOT analysis done is one technique utilized by major institutions and organizations to determine whether partnerships are a suitable match depending on respective company goals, influencers, and a variety of other variables(Benzaghta et al., 2021). We found that Pepsi Company is a good partner to our organization and team for future successful seasons and league campaigns through this knowledge.

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Benzaghta, M. A., Elwalda, A., Mousa, M. M., Erkan, I., & Rahman, M. (2021). SWOT analysis applications: An integrative literature review. Journal of Global Business Insights, 6(1), 55–73.

O’Reilly, N., Abeza, G., & Harrison, M. (2021). Sports Sponsorship Insights. Routledge.

Picado, J. F. N. (2019). Sponsorship sales is not only a sport, but an institutional business as well: Evidence from two professional football clubs in Latin-America. Estudios de Administración, 26(2), 82–100.