Interview

The global business is increasingly complex and dynamic, characterized by global dependency, where countries depend on each other to trade commodities and services. There is also the aspect of specialization where countries specialized in production according to their natural resources. Governments across the world also put trade barriers to discourage imports and the transfer of human capital. Such factors, alongside other issues such as culture and climate change, impact business and experts operating in the international markets. The present interview will centre primarily on how a country’s culture and social factors affect companies and managers working in the global markets and how they respond to cultural issues. Social and cultural factors are among the four parts of the worldwide business environment. Others include political and economic conditions. The interview will focus on a person who has travelled to Australia to work as a global sales manager for Coca-Cola Company in Australia.

A global sales manager manages inbound leads and is the first contact for new customers in the global market. The manager defines sales strategy, organizes and monitors the complete sales cycle. The job entails travelling to regional, national, and local offices and distributors and dealers’ offices with the jurisdiction of operation to monitor and assess product sales and customer experience. The personnel’s role also entails seeking business opportunities in the foreign market and building relationships with potential and new clients. Among the key clients include the distributors and dealers, larger stores and supermarkets, and even retail. It is the responsibility of the global sales managers to ensure that all these categories of customers are satisfied despite the complexity of the global market.

The interview is scheduled for Wednesday 21, 2020, at 11: 20 am.