Dell’s Supply Chain

The goal for every business is to market its brand, win more customers and eventually accumulate more sales. Beyond that, Dell seeks to reduce production waste and save on time and cost. Besides, the company is conscious of consumer tastes and preferences; hence, mangers take time to identify consumer needs, and ensure customized computer systems are manufactured to fit standard requirements. While it is a simple school of thought to implement, it has made Dell the leading company in the manufacture of computer systems.

The company have majored in designing, building, and customizing computers systems and services. Since it is the leading company in the computing industry, Dell serves major corporations and individuals. Mangers believe that their success underly in their relationship with their client corporations and individuals. Hence, managers focus on customizing both products and services according to customer’s needs and preferences. They also ensure free communication with customers through the internet, calls, or in-person. in the exact specification of its customers.

As of now, technology has availed avenues to run business processes easily and smoothly. Besides, the economic tides require that IT systems be lean, fast, and smart to reduce cost or operation and errors. Such systems are comprehensive and increase productivity and efficiency in a business. Also, a business cherishes significant return on investment and reduced cost of operation (Chopra, 2013). As such, Dell offers complete products ideal for maximum business performance. Dell products are reputable as they adhere to the standard reliability and quality requirement. They are refined through a rigorous design, manufacturing, and testing process. Hence, the company is recognized in the current global market as the leader in enterprise product quality.

The manufacturing process of Dell products is decentralized into six facilities around the world. These facilities are placed strategically to serve customers, and rias with supplies for law materials. Manufacture of a product begins with a customer placing an order. That is, Dell prefers to manufacturing goods which are request from their customers. Dell customers enter their order description according to desired specification in an order management system. The system updates all the relevant departments. Also, it requests materials needed to complete the manufacture of each ordered product in every two hours. There is a harmonic work environment for Dell and its suppliers, such that they establish an MOU for supply of parts on request. That way, there are no warehouses and Dell has fewer inventories for the manufacturing process. Notably, the process is simple, and saves on the cost which is passed on to Dell customers (Vanalle, Costa & Lucato, 2014). Once the request for materials has been made, suppliers deliver the materials to the logistic center. Once the manufacturing process has commenced, customers receive their products in a matter of days.

As mentioned earlier, Dell is a global leader in enterprise product quality. The commitment to providing quality product is evident throughout the ordering and manufacturing process. Customers can track the processing of their products, reference to their initial specifications. Notably, the manufacturing process utilize the cell-based strategy, through which an operator builds a complete system as specified. Each system must be tested to factory satisfaction before it is sent to the customer. Beyond the factory, packaging and shipping ensure quality is maintained, and customers are treated professionally.


To sum up, Dell is committed to providing quality products and services to its customers. It has established a strong supply chain and manufacturing process that focus on the standard of computer systems built, and the professional engagement of customers. The company may continue leading in the computing industry as the best enterprise for quality products.


Chopra, S. (2013). Supply chain management (5th ed.). New York: Pearson Education, Inc.,

Vanalle, R., Costa, E., & Lucato, W. (2014). Manufacturing cost reductions and ecoefficiency: a relationship based on a case study. Independent Journal Of Management & Production5(4). doi: 10.14807/ijmp.v5i4.219