Corporations like Amazon and Google profit from the products they sell, which means that if their customers are not happy with their products, the corporations will lose money. I learned that both companies had to increase customer satisfaction by providing customer care. In Amazon’s case, they have increased the quality of customer care by hiring military veterans as call center representatives (Ferguson, 2017). They are improving customer satisfaction because veterans tend to be more reliable than other employees. The other way in which Amazon has met its social responsibility is through the smile program, where one percent of every sale goes to charitable causes within communities. Amazon started the smile program back in 2016 and has continued the program. Thus, Amazon’s main motivation was to improve its corporate image and gain more trust from its customers.
While Google is a tech giant, they also have to ensure that they improve its customers’ satisfaction. They do this by offering courses to help military families find new jobs after retiring. In this case, Google has made sure that it meets its social responsibility by helping veterans who cannot find new jobs after retiring or are having difficulty finding jobs within their sector of expertise (Fuller, 2021). Google also supports other social causes, such as minimum wage levels and equal pay for women, which is good for the company’s image because it will make capitalistic people more satisfied.
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People in Amazon and Google have found ways to meet their corporate responsibility to their customers by making sure that they are meeting all of their social responsibilities. These companies have improved their customer satisfaction, so these corporations have increased the number of veterans they employ (Meyer, 2017). Both companies have made sure that they have improved their corporate image by ensuring that they are providing excellent customer care and making sure to meet all of their community needs, which is why these corporations have met their social responsibility to the communities in which they operate.
Additionally, I discovered that both companies had improved their corporate image by supporting community causes that help the community. Both of these corporations have found ways to meet their social responsibility by supporting the causes they support and improving their customer satisfaction, so they have increased the number of military veterans they employ (Meyer, 2017). Both companies also have improved their corporate image by ensuring that they are meeting all of their social responsibilities, which is why both of these companies are increasing the number of veterans they employ.
With regard to increasing job opportunities for military families, Google has had more success than Amazon in this area. While Amazon has had more success, Google has still given over 100,000 jobs to military veterans. Another way Google has met its social responsibility is through its work with the military police (Pichai, 2021). This relationship has involved the provision of computers and networking supplies to the Macedonian police force. Google also supports many other social causes, including minimum wage levels and equal pay for women, which is good for their corporate image and community support because it will make capitalistic people more satisfied in these situations.
In conclusion, both Google and Amazon have improved their corporate image regarding their social responsibilities. While both companies have been helping the community by providing computers and networking supplies, Amazon has yet to meet its social responsibility regarding veterans because it does not employ enough veterans. On the other hand, Google has already met its social responsibility for veterans because it employs over 100,000 military veterans. Thus, Google has done a better job of meeting its corporate responsibility regarding job opportunities for military families than Amazon has done.
Ferguson, E. (2017). Amazon.com Inc. stakeholders, corporate social responsibility (an analysis). http://panmore.com/amazon-com-inc-stakeholde rs-corporate-social-responsibility-analysis
Fuller, J. (2021). A new path to jobs for our military community. https://blog.google/outreach-initiatives/grow-wit h-google/military-community-skills-employment/
Meyer, P. (2017). Google stakeholders & corporate social responsibility. http://panmore.com/google-stakeholders-corpor ate-social-responsibility-csr-analysis
Pichai, S. (2021). Giving you more sustainable choices with Google. https://blog.google/outreach-initiatives/sustaina bility/sustainability-2021/