Analysis of Nelbud

I want to analyze Nelbud – an organization in which I work. Its stakeholders are motivated by both power and the organization’s objectives. Power is an extrinsic motivation factor that concerns rewards from an individual or a company (Bastons et al., 2016). Objectives are prosocial factors, which concern the organization’s stakeholders’ satisfaction, mainly by meeting its goals and objectives (Bastons et al., 2016). The boss is an internal stakeholder motivated by the power to maintain control and effective leadership for all Nelbud operations. Customers are motivated by the objectives of the company, especially the provision of Coronavirus disinfectants. Shareholders and suppliers are motivated by power, such that the business can move to a competitive edge and earn them more profits. The press and the government are low-power low-interest groups that have prosocial motivations. They might focus on Nelbud only if an incident that concerns service delivery arises. Koorsen is a critical competitor motivated by power, mainly seeking to outrun Nelbud in the market. Lastly, the public is motivated by prosocial factors, looking forward to the company enabling a safe community through leadership in coronavirus disinfection, kitchen exhaust hood cleaning, fire protection & grease trap services.

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The most powerful stakeholders are the boss and the customers. The boss makes final decisions as per the hierarchical organization structure of Nelbud. Customer preferences influence such decisions. Both organizational leadership and its customers build stakeholder expectations and pressure that determine the course of action in decision making (Darškuvienė & Bendoraitienė, 2014). Shareholders and suppliers stand to gain profits from the organization and thus tend to influence the organization’s leadership’s strategic decisions. Both the competitors and the public are interested in the company’s trends; they do not directly influence Nelbud’s decision-making. The press and the government have the least power and interest, hence least potent to influence Nelbud’s culture and decision-making.


Bastons, M., Mas, M., & Rey, C. (2016). Pro-stakeholders motivation: Uncovering a new source of motivation for business companies. Journal Of Management & Organization23(5), 621-632.

Darškuvienė, V., & Bendoraitienė, E. (2014). Stakeholder expectations and influence on company decisions. Applied Economics: Systematic Research8(2), 83-96.